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Brand Marketing Analyst

hace 3 meses

Guatemala City PepsiCo A tiempo completo
Overview

We Are PepsiCo Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. PepsiCo has recognized brands such as MIRINDA, GRAPETTE, DORITOS, TORTRIX, CEBOLLITAS, CHICHARRONES CRIOLLOS, HOJUELITAS, among others.

 A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Know more: PepsiCoJobs Join PepsiCo, dare for better.

Responsibilities

The Opportunity

Generate category and brand growth through developing strong relationships between Gamesa brands and consumers according to the different portfolio strategies in Caricam.

Your Impact

As Brand Marketing Analyst Cookies your responsibilities would consist of…

Assure the correct execution of brand campaigns, new brand positioning and go-to-market strategies according to the consumer’s needs, portfolio role and contribution for Business Results.

Assure the development and execution of new brand’s positioning and campaigns across region. Assure Brand´s objectives within its portfolio aligned with Portfolio overall RoleAssure the correct implementation of brands strategies in CARICAM markets.

Follow up and measurement of all marketing campaigns, and assess against goals (ROI and KPIs):

Equity Programs: Assure the correct communication in order to reach each brand’s target. Brands Communication: Assure the correct communication of the brands according to each positioning brand wheel.

Understand how the brands are positioned according to consumers insights in order to enhance current Brand KPI’s (Value, Volume Sales, Profitability, Share)

Assure the implementation of the Right Portfolio Mix according to the brand’s strategy and demand space Assure Portfolio Profitability by Brands and Assure right price execution to different brands and categories.

Ensures the efficient resource allocation

Guarantee an efficient A&M control with monthly reviews with the Brand Manager and the Field Marketing teams. Priories within its portfolio Big Bets & Big Opportunities and Procure efficient expenditures in order to create budget productivity.

Assure the correct Innovation Pipeline Strategic Execution

Consumer & Market deep understanding for Innovation development Properly execute all the innovation processes with a deep understanding on the ¨Reason Why¨ of each Innovation for its Portfolio

Guarantee the implementation of better together strategies across the region leveraging on local relevant brands. and Influence and leverage L&S initiatives along with GAMESA (PMF) teams leveraging available portafolio and assets and focusing on local relevance on the brands.

Qualifications

Who Are We Looking For?

Scholarship: Bachelor’s Degree (Marketing Business Administration in preference). Knowledge of Microsoft Office tools. Excel and Power Point (Intermediate) Required Languages: Communication skills in Spanish and English written and spoken (Intermediate English) Required In preference, if has experience of working in a Media Agency and understands de relevance of Digital

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.

• Internal digital platforms that promote self-learning.

• Development programs according to Leadership skills.

• Specialized training according to the role.

• Learning experiences with internal and external providers.

• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

• Financial wellness programs that will help you reach your goals in all stages of life.

• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.