Data Operations Manager

hace 2 semanas

Guate, Guatemala Lean Solutions Group A tiempo completo

We are seeking a highly strategic, data-driven Performance Marketing & Data Operations Manager to serve as the central operational and analytical partner for our paid media efforts. This role combines performance marketing expertise, product feed strategy, data integrity oversight, and actionable insight generation. You will be responsible for ensuring that marketing campaigns have the clean data, tagging, product structure, and strategic guidance they need to scale efficiently across all major platforms including Google, Meta, TikTok, and Affiliate. You will also interpret performance trends, diagnose issues, identify opportunities, and provide strategic recommendations that guide the company's paid media investment.

RESPONSIBILITIES
:

  • Analyze performance across paid channels to identify growth opportunities, inefficiencies, and strategic shifts.
  • Evaluate trends in ROAS, COS, CPC, CTR, conversion rate, SKU-level performance, and audience efficiency.
  • Recommend structural changes to campaigns informed by feed changes, seasonal behavior, platform shifts, and auction insights.
  • Provide weekly and monthly strategic readouts to leadership and partner teams.
  • Act as the performance subject-matter expert who understands how data, feeds, and tracking impact media outcomes.
  • Implement and maintain 1st-party data connections across media platforms to enable audience targeting and measurement.
  • Own the end-to-end strategy and execution of product feeds.
  • Optimize product titles, attributes, categorization, and metadata to increase visibility and eligibility in ad auctions.
  • Identify feed-driven performance limitations and proactively recommend solutions.
  • Collaborate with platform reps (Google, Meta, TikTok, Affiliates) to align feed structure with best practices
  • QA tracking, pixels, parameters, and events to ensure accurate data ingestion into GA4 and Data Science dashboards.
  • Detect attribution or tracking inconsistencies early; partner with Tech and Data Science to resolve them.
  • Maintain documentation of tagging and data rules used by Marketing
  • Investigate sudden changes in performance at the campaign, ad group/set, audience, or SKU level
  • Collaborate with SEO, Retention, and Creative to align on category trends, product demand insights, and SKU opportunities
  • Act as a strategic advisor for new campaign launches, testing roadmaps, and merchandising initiatives.

QUALIFICATIONS:

  • B2 High English Level.
  • 7+ years in performance marketing, e-commerce marketing strategy, media analytics, or feed operations.
  • Deep understanding of Google Ads, Meta Ads Manager, TikTok Ads, or similar platforms.
  • Strong grasp of media levers: bidding, pacing, audience strategies, signals, landing page behavior, shopping structures.
  • Hands-on experience with Feedonomics.
  • Solid analytical skills with comfort interpreting performance trends.
  • Familiarity with tagging, UTM frameworks, and event tracking.
  • Strong written and verbal communication skills, especially in synthesizing insights for leadership.
  • Ability to work independently, prioritize effectively, and influence cross-functional partners
  • Experience in automotive or multi-SKU e-commerce
  • SQL or BigQuery familiarity

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