Performance Marketing Specialist

hace 4 días

Guate, Guatemala Lean Solutions Group A tiempo completo

In this role, you will be responsible for end-to-end campaign management, from setup to execution, optimization, and analysis across key e-commerce marketplaces. A strong understanding of US e-commerce ad platforms, especially Amazon and/or Walmart advertising, is essential, as well as fluency in English to collaborate effectively across global teams.

KEY RESPONSIBILITIES:

  • Stay focused on tracking the marketplaces, including the company's catalog and competitors.
  • Drive customer acquisition and incremental revenue growth through data-driven paid media initiatives.
  • Monitor and analyze key performance metrics (e.g., ROAS, CTR, Conversion Rate) to ensure campaigns meet or exceed goals.
  • Translate insights into clear, actionable strategies and communicate findings to Growth Marketing and Merchant teams.
  • Drive continuous improvement through critical evaluation of existing strategies and implementation of new and creative ideas.
  • Track and report on daily, weekly, monthly, quarterly, and annual performance for all channels, including audience and targeting insights, and spend shift recommendations by identifying opportunities for improvement to facilitate conversion and action.
  • Perform other duties as assigned.

REQUIRED QUALIFICATIONS:

  • 3-5 years of hands-on experience in performance marketing, with a strong focus on campaign optimizations and performance analysis.
  • Proven experience in U.S. e-commerce marketplace advertising, including platforms like Amazon, Walmart, and others.
  • Demonstrated expertise in SKU-level optimization, not just at the overall campaign level.
  • Hands-on experience with CPC adjustments, keyword targeting, and other key tactics for paid media performance.
  • Experience managing large product catalogs (e.g., 200–300 SKUs) within a single account.
  • Ability to manage and optimize multiple campaigns and accounts simultaneously.
  • Skilled at working within limited budgets to achieve maximum ROI.
  • Strong analytical abilities, with a proven ability to translate complex data into actionable business strategies.
  • High proficiency in Microsoft Excel, with the ability to manipulate and analyze large datasets.
  • Exceptional written and verbal communication skills in English
  • Clear and confident presentation and communication abilities, especially when reporting insights and recommendations.
  • Strong time management, multi-tasking, and interpersonal skills.
  • Prioritization & communication of project progress

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