Lead Specialist

hace 5 días

Guatemala Ciuda Brazil TIGO A tiempo completo


Función Principal

Responsable de diseñar y ejecutar piezas visuales estratégicas orientadas a la conversión y generación de leads, asegurando consistencia de marca, impacto visual y alineación con los objetivos comerciales y de marketing B2B.

Funciones Principales

· Diseñar e implementar criterios visuales orientados a la conversión de leads, optimizando piezas como formularios, landing pages, banners, emails e imágenes digitales.

· Desarrollar materiales visuales estratégicos para campañas digitales, redes sociales y proyectos B2B.

· Diseñar, producir y adaptar piezas gráficas garantizando la coherencia, calidad y lineamientos de la imagen de marca.

· Analizar tendencias visuales, comportamiento del usuario e insights de marketing digital y experiencia de usuario, aplicándolos a los materiales gráficos.

· Elaborar y diseñar presentaciones ejecutivas y comerciales

· Realizar benchmarking creativo y análisis de buenas prácticas en entornos B2B y marcas de tecnología.

Requisitos

· Licenciatura en Diseño Gráfico, Comunicación Visual, Marketing o carreras afines.

· 2 a 4 años de experiencia en diseño creativo para marcas de tecnología, servicios digitales o entornos B2B.

· Experiencia en fotografía, edición visual y análisis de tendencias de diseño y marketing digital.

Conocimientos Técnicos

  • Dominio de Adobe Creative Cloud (Illustrator, Photoshop) y herramientas de diseño como Canva.
  • Uso de herramientas de inteligencia artificial para la creación, optimización y mejora de piezas gráficas.
  • Conocimientos de UX aplicados a piezas gráficas
  • Buen criterio visual para diseño orientado a performance y objetivos comerciales.

Competencias

  • Creatividad
  • Trabajo en equipo y colaboración multidisciplinaria.
  • Comunicación asertiva.
  • Organización y gestión de proyectos.
  • Inglés intermedio.


#LI-Onsite

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