Marketing Data Specialist-Leasing
hace 1 mes
Marketing Data Specialist-Leasing
Job Type: Full Time
Company: HomeRoom
About Us: HomeRoom is a Y-Combinator-backed residential real estate marketplace that simplifies remote investing and streamlines affordable renting. Our platform currently has 750 units in 31 cities across six major metros. We’ve housed more than 1,000 people in HomeRooms, and we expect this number to reach 50,000 by 2024. We have raised a seed round and are looking to grow extremely quickly.
Our Vision: We aim to be in every major metro in the US in the next five years. We believe cities are best when people can actually afford to live there, and our goal is to be an instrumental part of housing innovation to make that happen at scale. We move incredibly fast while remaining dedicated to our mission - to change the way people rent
Working Here: We have a high bar and a bias for action, which has enabled us to expand rapidly. Our team spans 12 countries across 4 continents, each person bringing a passion and grit to build technology that impacts people's lives.
Role Description: HomeRoom is seeking a remote Leasing Data Specialist to create, manage, and improve our real estate listings, generate leads, maintain marketing channels, and report marketing metrics for our rapidly growing coliving company. This role involves posting, reviewing, managing, and reporting on listings on platforms like Roomster and Facebook, sending outbound messages to potential tenants, and pre-qualifying leads. You will support our sales team by creating a strong pipeline of prospects using creative and persuasive communication techniques.
Responsibilities:
- Posting and maintaining listings on marketing channels
- Posting/refreshing apartment listings on various marketing channelings daily
- Review of listing quality, both on a daily and weekly basis
- Implementation of quality improvement strategies
- Constant communication with channel providers to ensure the channel is performing optimally, and issues are resolved.
- Lead management
- LM will help ensure leads from the marketing channels (listing sites) are of a high quality, and are being delivered to the sales team, through metrics monitoring and hands on work
- Top of Funnel Lead nurturing
- LM will assist with top of funnel cold outbound messaging
- Reporting
- Maintenance of channel efficiency and success reporting
Requirements:
- 2+ years of remote marketing/lead gen experience, especially with marketing via third party vendors/channels or marketplaces (real estate preferred)
- Marketing data proficiency - use of excel and knowledge of marketing channel concepts
- Comfort working in ambiguous environments, and a self-starter
- Your schedule is flexible and will be willing to work some weekends and evenings - USA timezone
- Tech-savvy with proficiency in using CRM software and other sales tools.
- Emotional intelligence, coachability and a strong work ethic
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