Data Analyst

The Data Analyst plays a central role in supporting data-driven decision making across Koin’s multi-brand e-commerce business. The position focuses on producing reliable KPI reporting while analysing data across key commercial functions including live commerce, marketing, product performance, and purchasing. This role is responsible for delivering daily, weekly, and monthly KPI reporting while identifying trends, opportunities, and performance insights across the business. The successful candidate will work closely with stakeholders across marketing, e commerce, finance, and operations to ensure data is understood, trusted, and used effectively. A key part of the role is the ability to translate complex data and technical analysis into clear, actionable insights for non-technical stakeholders, helping teams across the business make better informed decisions. In addition to reporting and analysis, the role will also contribute to improving data governance, developing KPI frameworks, and identifying opportunities for reporting automation and improved data processes. This is an individual contributor role with ownership over key elements of the business’s reporting and data management processes. Full training will be provided on Koin’s internal systems and tools, and the role is well suited to someone who is curious, analytical, and motivated to continually ask “why” when analysing data.

Key Responsibilities
KPI Reporting & Performance Analysis �
� Produce accurate daily, weekly, and monthly KPI reports across multiple business functions �
� Analyse performance data across live commerce, marketing, product performance, purchasing, and commercial operations �
� Monitor subscriber retention rates and customer lifecycle metrics �
� Identify trends, anomalies, and opportunities within large data sets �
� Provide clear, structured insights that support commercial decision-making Business Data Analysis �
� Analyse data from multiple operational systems to support performance optimisation �
� Work with stakeholders across marketing, e-commerce, product, and purchasing teams to understand reporting requirements �
� Translate business questions into structured data analysis and actionable insights Systems & Data Integration �
� Work with data from key platforms including NetSuite, Shopify, and live selling platforms �
� Support the development of improved data pipelines and reporting workflows �
� Assist in integrating and structuring data across systems where required �
� Data Governance & KPI Frameworks �
� Contribute to the development and maintenance of KPI frameworks across the business �
� Help define clear data definitions and reporting standards to ensure consistency �
� Support improvements to data governance processes and reporting structures Automation & Reporting Improvements �
� Identify opportunities to improve reporting efficiency through automation �
� Support the implementation of new reporting tools where appropriate (e.g. Looker or other BI platforms) �
� Use automation and AI tools to improve data analysis, reporting workflows, and operational efficiency ### Requirements 2–4 years of experience in a data analyst, business analyst, or similar analytics role Advanced proficiency in Microsoft Excel, including pivot tables, complex formulas (e.g. XLOOKUP, INDEX/MATCH, SUMIFS), automations, and the ability to work efficiently with large datasets �
� Strong analytical thinking and ability to interpret business data across multiple functions �
� Experience working with KPI reporting and performance analysis �
� Comfortable analyzing data across commercial, marketing, and operational contexts �
� Strong problem-solving mindset with curiosity to investigate trends and ask “why” when analyzing data �
� Excellent attention to detail and strong organizational skills �
� Ability to clearly explain technical analysis and data insights to non-technical stakeholders �
� Experience using AI tools to assist with analysis, automation, or productivity �
� Strong written and spoken English with the ability to communicate insights clearly �
� Ability to work remotely in a structured and self-managed environment aligned with UK business hours Desirable (but not essential) �
� Experience working with NetSuite saved searches or reporting tools �
� Familiarity with Shopify data and reporting �
� Experience with iPaaS tools or system integrations �
� Exposure to business intelligence tools such as Looker, Power BI, or Domo �
� Experience working with e-commerce or D2C businesses �
� Experience analyzing live commerce or livestream selling data �
� Exposure to data automation or workflow automation tools ### Benefits �
� Salary of $2,000 – $2,500 per month depending in experience �
� Fully remote role for LATAM-based candidates aligned with UK business hours �
� Full training on Koin’s internal systems, tools, and reporting processes �
� Opportunity to work across a fast-growing international e-commerce business �
� Exposure to multiple brands, markets, and business functions �
� Supportive and collaborative working environment �
� Opportunities to contribute to improving data systems, reporting frameworks, and automation as the business scales.