Head of Brand and Design
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• Marca: construir y mantener vivo el brand book, la voz y el tono para varios países, el design system y la librería de plantillas. Definir las reglas de co-branding y medir la salud de la marca con auditorías periódicas.
• Servicio creativo: diseñar y operar un único punto de entrada para solicitudes de todas las áreas, con priorización transparente, tiempos de entrega por tipo de pieza y un tablero de gestión visible para todos.
• Contenido y redes: definir la estrategia por canal y país, el calendario editorial, el video corto, el community management y el contenido de voceros y directivos.
• Liderar y formar un equipo de 2 diseñadores junior y 2 interns.
• Gestionar proveedores de video, fotografía, motion e imprenta, y el presupuesto del área.
• Reportar mensualmente el cumplimiento de tiempos de entrega y la consistencia de marca. Lo que buscamos
• Criterio de marca y diseño demostrado en un portafolio sólido.
• Experiencia liderando equipos de diseño o creativos, con capacidad de formar talento junior.
• Mentalidad de operador: piensas en colas, prioridades, tiempos de entrega y capacidad, y construyes el sistema antes de pedir más gente.
• Experiencia gestionando agencias, productoras y presupuesto.
• Experiencia en estrategia de contenido y redes sociales.
• Capacidad para decirle que no a cualquier área, con argumentos.
• Deseable: experiencia en servicios financieros, sectores regulados o marcas multipaís, y manejo de herramientas de IA generativa para producción creativa.
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