Content Marketing Specialist

hace 1 semana

Guate, Guatemala Direct Conenction A tiempo completo
The Role:

You will be responsible for :

  • Research, write, and edit B2B content (blogs, press releases, case studies, white papers, articles) tailored to professional audiences.
  • Generate original topic ideas and creative angles to keep content fresh, engaging, and relevant.
  • Reframe and repurpose core messages into multiple formats without sounding repetitive.
  • Translate complex, technical topics into engaging, clear, and actionable content.
  • Ensure all content feels authentically human, not robotic or AI-generated.
  • Support other marketing initiatives such as social media campaigns, email marketing, and general marketing projects as needed.
  • Proofread and edit content for grammar, flow, and brand consistency.
  • Apply SEO and digital best practices where relevant.
Ideal Profile:
  • A content-first marketer who has a passion for writing and understands its role ina larger marketing plan.
  • Someone who can switch between concise press releases, approachable blogs, and in-depth long-form pieces.
  • A creative thinker who can find fresh ways to say the same thing without losing clarity or focus.
  • A collaborator who can run independently with assignments while keeping work aligned with brand goals.
  • Proven experience writing for United States B2B companies.
  • Excellent command of English—grammar, nuance, and tone must be second nature.
  • Ability to generate ideas and adapt messaging so that content remains engaging, varied, and audience-focused.
  • Strong research skills; able to quickly grasp and explain industry-specific concepts.
  • Experience producing content across multiple formats: short-form, mid-length, and long-form.
  • Bonus: US insurance industry experience
What's on Offer?
  • Opportunity within a company with a solid track record of performance
  • Fantastic work culture
  • Strong opportunities to progress your career

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