Content Marketing Specialist
hace 6 días
You will be responsible for :
- Research, write, and edit B2B content (blogs, press releases, case studies, white papers, articles) tailored to professional audiences.
- Generate original topic ideas and creative angles to keep content fresh, engaging, and relevant.
- Reframe and repurpose core messages into multiple formats without sounding repetitive.
- Translate complex, technical topics into engaging, clear, and actionable content.
- Ensure all content feels authentically human, not robotic or AI-generated.
- Support other marketing initiatives such as social media campaigns, email marketing, and general marketing projects as needed.
- Proofread and edit content for grammar, flow, and brand consistency.
- Apply SEO and digital best practices where relevant.
- A content-first marketer who has a passion for writing and understands its role ina larger marketing plan.
- Someone who can switch between concise press releases, approachable blogs, and in-depth long-form pieces.
- A creative thinker who can find fresh ways to say the same thing without losing clarity or focus.
- A collaborator who can run independently with assignments while keeping work aligned with brand goals.
- Proven experience writing for United States B2B companies.
- Excellent command of English—grammar, nuance, and tone must be second nature.
- Ability to generate ideas and adapt messaging so that content remains engaging, varied, and audience-focused.
- Strong research skills; able to quickly grasp and explain industry-specific concepts.
- Experience producing content across multiple formats: short-form, mid-length, and long-form.
- Bonus: US insurance industry experience
- Opportunity within a company with a solid track record of performance
- Fantastic work culture
- Strong opportunities to progress your career
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