Territory Brand

Location

Guatemala

Make the difference

You will be part of the Marketing team and will support Vegetables Seeds Business.

Through the values How Matters, Determined Execution and Long Term View you will live and experience a critical role for our business, below the detail:

Role purpose:

Creating a compelling offer, maximizing brand value and customer experience
by managing budget, team, optimizing portfolio for the customer segment in the territory.

Key responsibilities of role

• Creating a compelling offer, maximizing brand value and customer experience by managing budget, team, optimizing portfolio for the customer segment in the territory. Lead, coach and manage territory marketing team to achieve marketing objectives
• Managing budgets and optimizing the portfolio for the customer segment in the territory.
• Ensures execution of Veg Seeds crop strategy and tactics to meet the business and financial objectives of the Territory
• Oversees the implementation of relevant marketing and brand product management processes and platforms
• Drives the development of a compelling offer (including pricing) and experience for customers through data driven decision making platform
• Collaborating with cross-functional teams to ensure alignment and consistency in messaging and customer experience
• Guides Territory Commercial Heads and CU Managers in the design of effective go to market strategies
• Staying up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics
• Prioritizing resources and initiatives across crops and geography meeting territory targets
• Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms within the Territory aligned with Global Veg platforms and processes, e.g. SPP, Product Profiles (TPP), Product Positioning, Value Pricing , Campaign Planning, 5 year Business Planning, Demand Planning
• Define territory brand and customer offer 5 Yrs plan.
• Monitor sales pricing and profitability at territory level and propose sales objectives for Y+1

Requirements

At Syngenta Group we are highly people focused – we look for professionals who are engaged, collaborative and excellent in execution. Leaders are expected to communicate effectively, develop teams and lead by example. Our industry and our function are changing rapidly so we are looking for new team members with a strong desire to develop themselves.

Knowledge, experience & capabilities

• Marketing and branding expertise: The ability to develop and execute marketing strategies that effectively communicate the brand's value proposition to the target audience.
• Customer segmentation and targeting: The ability to identify and understand the needs and preferences of different customer segments and develop targeted marketing campaigns to reach them.
• Budget management: The ability to manage budgets effectively and allocate resources to achieve maximum ROI.
• Team management: The ability to lead and motivate a team of marketing professionals to achieve common goals.
• Analytical skills: The ability to analyze market trends, customer data, and other relevant metrics to inform marketing strategies and optimize the portfolio.
• Communication skills: The ability to communicate effectively with internal and external stakeholders, including senior management, team members, and customers.
• Creative thinking: The ability to think outside the box and develop innovative marketing solutions that differentiate the brand from competitors.
• Results-oriented mindset: The ability to set and achieve measurable goals and objectives that drive business growth and maximize customer satisfaction.

Be part of the Syngenta Group Experience

• Competitive salary and attractive benefits

• Dynamic and international environment

• Modern office environment and collaboration tools

• Forward thinking policies (e.g. remote working, career breaks)

• Support personal development in a diverse and inclusive environment

Important:

Beyond just believing in the power of diversity, Syngenta Group promotes an inclusive culture that includes differences in all its forms. We believe that the feeling of belonging allows people to become their best version, building an increasingly welcoming and productive environment.

All qualified candidates will be considered for our positions, without distinction of race, gender, age, nationality or disability.

Be part of a leading company that brings the potential of plants to life